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Leader: Dr.
Bui, My-Trinh
Affiliation: International School, Vietnam National University
Department: Department of Social Sciences, Economics
and Management
Disciplines: Marketing
Management, Information Technology Management, Tourism and hospitality
Management, Economics
Expertise: Marketing Management, Information Technology Management,
Behavioral Research, Quantitative Study
Professional activities:
- Publications: 4 nghiên cứu và hội
thảo được đăng thuộc danh mục ISI/scopus, 2 nghiên cứu của Tạp chí nghiên cứu
Đông Nam Á, Đông Bắc Á, 2 đề tài cấp nhà nước Nafosted, 10 nghiên cứu đăng hội
thảo uy tín quốc tế khác, các đề tài quốc tế và cấp cơ sở khác.
- Research work:
·
My-Trinh Bui, Don
Jyh-Fu Jeng, and Chinho Lin. (2014) The Importance of Attribution: Connecting
Online Travel Communities with Online Travel Agents. Cornell Hospitality
Quarterly [SSCI impact factor 2.657] ISSN: 1938-9655
·
Thi Mai Le,
Shu-yi Liaw, My-Trinh Bui. The Role of Perceived Risk and Trust Propensity in
The Relationship Between Negative Perceptions of Applying Big Data Analytics
and Consumers’ Responses. WSEAS Transactions on Business and Economics,
Volume 17, 2020, pp. 426-435. ISSN /
E-ISSN: 1109-9526 / 2224-2899, (Scopus)
·
Bui, M.-T,
Jeng, D. J. -F and Lin, C. (2012) Assessing information quality,
attributional responsiveness and behavioral intentions in online travel
community affiliation. Proceedings of
the Second Conference of the International Network of Business and Management
Journals, Valencia, Spain, March 20-22, Best paper award.
·
Bui, M.-T
and Lin, C. (2011) The impact of internet advertising on perceptions,
attitudes and purchasing intentions: Elaborating on gender, education and age
differences in Vietnamese context. Proceedings of the 42nd Annual Meeting of
the Decision Science Institute, Boston, MA, November 19-22, Taiwan National
Science Council. Project number -100-2922-I-006-228
·
Lin, C and Bui, M.-T. (2010)
Assessing behavioral intentions in online travel communities. In Proceedings
of the 41st Annual Meeting of the Decision Science Institute, San Diego, CA,
November 20-23, pp 1151-1156, Taiwan National Science Council. Project number
-99-2922-I-006-405
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